Thursday, 24 April 2014

Please, we want cheaper tickets


A few days ago, many of the Spanish’s cinemas celebrated la Fiesta del Cine. During three days, the spectators could watch any film for only 2,90 €, instead of the nearly 10 €  that you have to pay normally. To take benefit of this initiative is very easy: you must visit their website, get a credential and show it when you go the cinema. During those three days, many of the cinemas decide to join this offer, because they know that thousands of people will go.

This time I couldn’t go because of work, but I did go in October. A friend told me about this option and I went with my wife and two friends. It was a Monday and I remember that we had to queue up about 45 minutes. Once we go out of the cinema, the queue was terrible and, probably, most of the people didn’t get in.

On previous days, la ‘Fiesta del Cine’ did a good promotion on Twitter and they created a lot of interest. I think everybody was aware about this initiative and whoever has been, knows that it is a great opportunity to watch films at an incredible price.
  
Once the ‘Fiesta del Cine’ was over, I heard one of the people in charge said that it was a real hit and that a lot of spectators had gone to the cinema during the three days. Then is when I thought: “Of course a lot of people went, for that prize people don’t mind paying”.

I know I don’t have all the information and I imagine that the maintenance of a cinema it is not cheap. I understand you have to pay the workers and a lot of thing I can not even think of. However, I also know that a lot of people don’t go to the cinema because they are not going to pay nearly 10 € for their ticket. For a couple, it is 20 €, and if you have children even more. Obviously, if you buy popcorn, chocolates or sweets, the price increases a lot.

What I do know, is that people expend their money when they think is worth it. What happens if you pay the 10 euros and the film is rubbish? Next time, you will think about t. As I wrote before, I know I don’t have all the elements to judge, but I can assure a few things. The cinemas have more people when the tickets are cheaper, of course they don’t collect the same amount of money for one ticket but maybe they don’t lose as much as they would have thought of.

I think this is the third time this initiative has gone on. More than 2 million people went to the cinema during those three days. I am tired of seeing offers in Atrapalo, Lets Bonus, Offerum and others with tickets at half prize. A lot of cinemas have two days of the spectator and the ticket is a lot cheaper. I can understand that the tickets on the weekend are more expensive, but I think it is an error that there are so expensive. A lot of people don’t go to the cinema because of the price they have to pay. In the other hand, the cinemas are full when the ticket is cheap. Why not decrease the price of the tickets? Everybody will be happy about it.

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